This session focuses on the practical ways our customers achieve cost-efficient architectures through service selection and configuration. We start by discussing the building block services, cover the main trends, such as containers and serverless, and we explore some of the specific services, and configurations customers have used. We also take you through real-life examples that can be implemented to minimize costs while driving innovation and business output. After you attend this session, you will understand what is possible on AWS, and you will know ways in which you can deploy new workloads or modify existing workloads for optimization.